Client work
For this logo and branding the client requested an aviation inspired logo with a rugged look. The color palette was built around the mossy green as requested by the client.

~

The Jet Fuel primary logo is comprised of a word-mark and an icon. The logo icon is comprised of 1950’s inspired aviation helmet, a set of wings, and a coffee patch. These elements are meant to evoke nostalgia, adventure, high energy and hustle, all of course fueled by coffee. Along with the primary logo Jet Fuel also has a collection of secondary marks. These marks are all isolated elements from the primary logo, such as a wing and the coffee patch, as well as the ‘J’ and ‘F’ from the main lettering script in the word-mark.

~
Designs, concepts and branding by Jen Turori